# E-commerce trademark attorneys for Amazon sellers

> Flat-fee e-commerce trademark attorney services for Amazon sellers and online brands. A $2,000 trademark, with the USPTO fee for one class included.

Page: https://arapackelaw.com/industries/ecommerce/  
Title: E-commerce Trademark Attorney for Amazon Sellers and Brands  
Breadcrumb: [Home](https://arapackelaw.com/) / [Industries](https://arapackelaw.com/industries/) / [E-commerce](https://arapackelaw.com/industries/ecommerce/)

We register the trademark Brand Registry asks for and protect how your product looks and works, so you can act on copies. One flat fee for each step.

- $2,000 flat-fee trademark
- Office actions included
- No hourly billing

## For the people who sell online.

From a first private label listing to a brand selling across marketplaces and its own store, the work starts the same way. Secure the name, then protect the product before copies show up.

- **Amazon private label sellers** Sellers building their own brand on Amazon, with the trademark Brand Registry asks for filed before launch.
- **Direct to consumer brands** Brands selling from their own online store, protecting the name, the logo and each product in the line.
- **Multichannel sellers** Brands listed on Amazon, Walmart, Etsy and TikTok Shop at once, with one set of registrations behind every storefront.
- **Brands facing copies** Sellers dealing with hijacked listings, counterfeits or lookalike products, who need rights they can enforce.

## Four things worth protecting in an online brand.

Most e-commerce brands need more than one kind of protection. A trademark protects the name on the listing, a design patent protects how the product looks and a utility patent protects how it works. Each stops a different kind of copy.

### The brand name and logo (trademark)

Clear and file the name and logo before you build the listing. A registered or pending trademark is what Amazon Brand Registry asks for, and it is the right you use against sellers who trade on your brand.

- Brand and store names
- Logos
- Product line names
- Slogans

Covered by The RLG Guarantee (Approved, or your money back).

### How the product looks (design patent)

The ornamental shape and surface of the product, protected for 15 years from grant. A design patent reaches lookalike listings even when the copy carries another brand name.

- Product shapes
- Bottles and containers
- Surface patterns
- Accessories

Covered by The RLG Guarantee (USPTO denies it, full refund).

### How the product works (utility patent)

A new mechanism, structure or feature that makes the product work better. Claims are written around what is new, so a copy that works the same way is covered whatever it looks like.

- Kitchen, home and pet products
- Tools and gadgets
- Fitness and outdoor gear
- Added features and attachments

### The right classes for what you sell (trademark)

A registration covers the goods and services it names. A brand that sells skincare and apparel files in the class for each, and an online store selling other brands is a service class of its own.

- Product classes
- Online retail services
- New lines as you add them

Covered by The RLG Guarantee (Approved, or your money back).

**Your listings are copyright.** Product photos, listing copy and packaging artwork are protected by copyright from the moment they are created. Copyright is what a report about copied photos relies on, and your attorney tells you when registering it is worth it.

## Brand first, then the product. Flat fees at every step.

Every step is quoted before any work begins. Most sellers file the trademark before the listing goes live, then protect the product's look and, when it works in a new way, how it works.

### Start here, Trademark

**$2,000** flat fee. USPTO fee for one class included. Filed in about 5 business days.

- A conflict search with an attorney's analysis
- The application, built around your goods
- Every office action response included

Covered by [The RLG Guarantee](https://arapackelaw.com/rlg-guarantee/) (Approved, or your money back).

### For the product's look, Design patent

**$3,200** flat fee. Product appearance, office actions included. File it before you launch.

- Formal drawings from every view
- The claim, description and forms
- You review and approve it before filing

Covered by [The RLG Guarantee](https://arapackelaw.com/rlg-guarantee/) (USPTO denies it, full refund).

### For how it works, Patentability search

**$999** flat fee. Patentable or your money back. Credited when you file. Report in about 5 days.

- An invention discovery call with your attorney
- A search of US and foreign patents and published applications
- A written patentability report and a review call

Covered by [The RLG Guarantee](https://arapackelaw.com/rlg-guarantee/) (Not patentable, full refund).

### Alongside the patent

- **Provisional patent, $2,500 to $3,500.** Patent pending for 12 months while you sell. Covered by The RLG Guarantee.
- **Non-provisional patent, $7,000 to $12,000.** Within 12 months, drawings and USPTO filing fees included.

## Registration and enforcement. Plan them together.

A trademark or a patent decides who can sell the brand and the product. Marketplace programs decide how quickly you can act on a copy, and most of them start with a registration or a pending application.

### Brand, who can sell under your name

1. **Conflict search** ($2,000). Is the name clear to use?
2. **Application filed** (File first). Pending in about 5 business days
3. **Brand Registry** (Amazon). Enroll with the pending application
4. **Examination** (USPTO). The USPTO reviews the mark
5. **Registered**. Use the ® and record it with Customs

### Copies, when someone copies you

1. **Spot the copy** (Monitor). Hijacked listing, counterfeit or lookalike
2. **Report it** (Brand Registry). The marketplace's infringement report
3. **Demand letter** (Cease and desist). Repeat copiers and off-platform sellers
4. **Patent evaluation** (APEX). Utility patent claims on Amazon
5. **Court**. When nothing else stops it

**File before you list.** Brand Registry needs at least a pending trademark, and a product that goes on sale starts the patent clock. The US gives you one year after your own disclosure to file a patent, but most other countries do not.

- **Pending is enough to enroll.** Amazon Brand Registry accepts a registered trademark or a pending application for a word mark or a logo. File the mark before the listing, so the reporting tools are there when the first copy appears. [Amazon Brand Registry requirements](https://arapackelaw.com/amazon-sellers/amazon-brand-registry-requirements/)
- **Match the right to the copy.** A trademark stops sellers using your brand. A design patent stops lookalikes and a utility patent stops copies that work the same way. For utility patents, Amazon offers a neutral evaluation, APEX, where an outside patent attorney decides whether listings infringe. [Brand infringement on Amazon](https://arapackelaw.com/amazon-sellers/brand-infringement-on-amazon/)
- **Stop counterfeits at the border.** A trademark registered on the USPTO's Principal Register can be recorded with US Customs and Border Protection, which uses the recordation to stop counterfeit goods carrying your mark at import. [Dealing with trademark counterfeiting](https://arapackelaw.com/litigation/trademark-infringement/how-to-deal-with-trademark-counterfeiting/)

*General information, not legal advice. Marketplace programs set their own rules and change them over time.*

## Services for online brands.

One firm for the brand, the product and the agreements around them.

- [Trademarks](https://arapackelaw.com/trademarks/) (Markdown https://arapackelaw.com/trademarks.md). Register the brand and product names. Covered by The RLG Guarantee.
- [International trademarks](https://arapackelaw.com/international-trademarks/) (Markdown https://arapackelaw.com/international-trademarks.md). Register the brand where you sell abroad.
- [Design patents](https://arapackelaw.com/patents/design-patents/) (Markdown https://arapackelaw.com/patents/design-patents.md). Protect how the product looks. Covered by The RLG Guarantee.
- [Utility patents](https://arapackelaw.com/patents/utility-patents/) (Markdown https://arapackelaw.com/patents/utility-patents.md). Protect how it works.
- [Trademark office actions](https://arapackelaw.com/trademarks/trademark-office-actions/) (Markdown https://arapackelaw.com/trademarks/trademark-office-actions.md). Answer a USPTO refusal.
- [Cease and desist letters](https://arapackelaw.com/cease-desist-letters/) (Markdown https://arapackelaw.com/cease-desist-letters.md). Tell a copier to stop.
- [Trademark litigation](https://arapackelaw.com/ip-litigation/trademark-litigation/) (Markdown https://arapackelaw.com/ip-litigation/trademark-litigation.md). Stop counterfeits and brand misuse.
- [Copyright litigation](https://arapackelaw.com/ip-litigation/copyright-litigation/) (Markdown https://arapackelaw.com/ip-litigation/copyright-litigation.md). Act on copied photos and listing content.

## Before you list.

### Do I need a trademark to sell on Amazon?

Not to sell. To enroll in Amazon Brand Registry you need a registered trademark or a pending application for your brand name or logo, and Brand Registry is where Amazon's tools for reporting infringing listings sit. Our trademark flat fee is $2,000, with the USPTO fee for one class included.

### Can I join Brand Registry while my trademark is pending?

Yes. Amazon accepts a pending application, so filing before launch lets you enroll while the USPTO examines the mark. Examination takes months, which is why sellers who file early have the reporting tools in place when copies appear.

### What can I do about a hijacked listing or a counterfeit?

With your trademark in Brand Registry, you can report sellers using your brand or selling fakes through Amazon's own tools. For sellers who keep coming back or sell off Amazon, a cease and desist letter or a trademark lawsuit is the next step. A registered mark can also be recorded with US Customs to stop counterfeit imports.

### Should I get a design patent or a utility patent for my product?

A design patent protects how the product looks and a utility patent protects how it works. Lookalike listings are the most common copy on marketplaces, so many sellers start with a design patent and add a utility patent when the product works in a new way. The patentability search shows which is stronger for yours.

### Which trademark classes does an online brand need?

The classes follow what you sell. Selling your own products online is covered by the class for those products, so a brand selling skincare and apparel files in both. Running an online store that sells other brands is a separate service class. Our flat fee includes the USPTO fee for one class.

### I'm based outside the US. Can I file a US trademark?

Yes. Applicants whose home or principal place of business is outside the US must be represented by an attorney licensed in the US to file with the USPTO. Many marketplace sellers file this way to protect the brand in the US store.

### How much does trademark and patent protection cost with your firm?

Flat fees at every step. A trademark is $2,000 with the USPTO fee for one class included, a design patent is $3,200 with office actions included, and a $999 patentability search comes first for a utility patent. Every fee is quoted before work begins.

### What does The RLG Guarantee cover for e-commerce brands?

The patentability search, the provisional application, design patents and trademarks. If the search finds your invention is not novel, you get a full refund or another search. If patentability issues come up on your provisional, a full refund or more searches. If the USPTO denies your design application, you get a full refund. If it refuses your trademark, you get a refund or a new mark. Non-provisional applications are not covered. Refunds are subject to the RLG Guarantee Policy in your engagement letter.

## Your attorneys

- [Andrew Rapacke](https://arapackelaw.com/learn-more/the-team/andrew-rapacke/), Managing Partner, Registered Patent Attorney. Electrical and computer engineering. Former Naval Engineering Officer.
- [Casey Goldenberg](https://arapackelaw.com/team/casey-goldenberg/), Attorney, Trademarks and Patent Prosecution. Trademarks and patent prosecution, from a scientific background.

Meet the team at https://arapackelaw.com/learn-more/the-team/

## Go deeper on protecting an online brand.

- [Why Every Seller Needs an Amazon Trademark Lawyer Before Launching a Brand](https://arapackelaw.com/trademarks/amazon-trademark-lawyer/)
- [Amazon Brand Registry Requirements](https://arapackelaw.com/amazon-sellers/amazon-brand-registry-requirements/)
- [Can I Enroll In The Amazon Brand Registry Without Trademark?](https://arapackelaw.com/trademarks/enroll-amazon-brand-registry-without-trademark/)
- [Amazon Trademark Complaint: 2026 Guide to Removing Infringing Listings](https://arapackelaw.com/litigation/trademark-infringement/amazon-trademark-complaint/)
- [Brand Infringement on Amazon: Essential Steps to Protect Your Business](https://arapackelaw.com/amazon-sellers/brand-infringement-on-amazon/)
- [Brand Protection on Amazon Starts With This One Critical Step](https://arapackelaw.com/trademarks/brand-protection-on-amazon/)

[All Amazon seller articles](https://arapackelaw.com/category/amazon-sellers/)

## Other industries

- [3D printing](https://arapackelaw.com/industries/3d-printing/) (Markdown https://arapackelaw.com/industries/3d-printing.md). Printers, processes, materials and the products they make.
- [Aerospace](https://arapackelaw.com/industries/aerospace/) (Markdown https://arapackelaw.com/industries/aerospace.md). Aircraft, drones and spacecraft, protected before the first public flight.
- [AI and machine learning](https://arapackelaw.com/industries/ai-machine-learning/) (Markdown https://arapackelaw.com/industries/ai-machine-learning.md). Models, training methods and the AI features inside your product.
- [Autonomous vehicles](https://arapackelaw.com/industries/autonomous-vehicles/) (Markdown https://arapackelaw.com/industries/autonomous-vehicles.md). Sensing, navigation and control systems for vehicles that drive themselves.
- [Blockchain](https://arapackelaw.com/industries/blockchain/) (Markdown https://arapackelaw.com/industries/blockchain.md). Protocols, wallets and the technical methods behind decentralized products.
- [Computer hardware](https://arapackelaw.com/industries/computer-hardware/) (Markdown https://arapackelaw.com/industries/computer-hardware.md). Components, peripherals and the systems that tie them together.
- [Consumer electronics](https://arapackelaw.com/industries/consumer-electronics/) (Markdown https://arapackelaw.com/industries/consumer-electronics.md). Devices people carry and use every day, from how they work to how they look.
- [Consumer products](https://arapackelaw.com/industries/consumer-products/) (Markdown https://arapackelaw.com/industries/consumer-products.md). Everyday products and the brands on them, protected before launch.
- [Cybersecurity](https://arapackelaw.com/industries/cybersecurity/) (Markdown https://arapackelaw.com/industries/cybersecurity.md). Security software and hardware, and what to patent or keep secret.
- [Defense](https://arapackelaw.com/industries/defense/) (Markdown https://arapackelaw.com/industries/defense.md). Defense technology, planned around contracts and export rules.
- [Digital health](https://arapackelaw.com/industries/digital-health/) (Markdown https://arapackelaw.com/industries/digital-health.md). Telehealth, remote monitoring and health apps, built around patient data.
- [Electrical hardware](https://arapackelaw.com/industries/electrical/) (Markdown https://arapackelaw.com/industries/electrical.md). Power electronics, controls, sensors, batteries and motors, from circuit to system.
- [Energy and clean tech](https://arapackelaw.com/industries/energy/) (Markdown https://arapackelaw.com/industries/energy.md). Batteries, solar, storage, charging and the grid, from the cell to the system.
- [Fintech](https://arapackelaw.com/industries/fintech/) (Markdown https://arapackelaw.com/industries/fintech.md). Payments, lending and trading technology, claimed as technical improvements.
- [Gaming](https://arapackelaw.com/industries/gaming/) (Markdown https://arapackelaw.com/industries/gaming.md). Game engines, mechanics, controllers and titles, protected before the reveal.
- [Medical devices](https://arapackelaw.com/industries/medical-devices/) (Markdown https://arapackelaw.com/industries/medical-devices.md). Devices, diagnostics and software as a medical device, timed with the FDA.
- [Robotics](https://arapackelaw.com/industries/robotics/) (Markdown https://arapackelaw.com/industries/robotics.md). Robots, grippers and the software that moves them, protected before the pilot.
- [Semiconductors](https://arapackelaw.com/industries/semiconductors/) (Markdown https://arapackelaw.com/industries/semiconductors.md). Chip design, fabrication processes and packaging.
- [Software and SaaS](https://arapackelaw.com/industries/software-saas/) (Markdown https://arapackelaw.com/industries/software-saas.md). The methods your platform performs, protected however the code is written.
- [Sporting goods](https://arapackelaw.com/industries/sporting-goods/) (Markdown https://arapackelaw.com/industries/sporting-goods.md). Equipment and gear, from how it performs to the design customers recognize.

## Next steps

- [Book a free strategy call](https://arapackelaw.com/contact-us/) with a registered patent attorney, or call (954) 951-0154
- [Take the Intelligent IP Quiz](https://arapackelaw.com/intelligent-ip-quiz/) to see what to protect first
- [The RLG Guarantee](https://arapackelaw.com/rlg-guarantee/), the refund promise on four services

General information, not legal advice.