3D printing
Printers, processes, materials and the products they make.
[SERVICES]Trademarks
Trademark attorneys who get you approved, or you don’t pay.*
If the USPTO doesn’t approve your trademark, you don’t pay. One flat fee covers the search, every office action and the USPTO fee for one class, all handled by licensed US trademark attorneys.
Backed byThe RLG Guarantee*Trademark attorneys
Andrew RapackeFormer Naval Engineering Officer. M.S. in electrical and electronics engineering.
Casey GoldenbergTrademarks and patent prosecution, from a scientific background.
Phillip HortonTrademark clearance, prosecution and TTAB matters, plus IP litigation.
[01]4 services
Trademark services from filing to enforcement.
Registration is where most brands start. When the USPTO writes back, someone files a mark like yours or you expand abroad, the same team takes it from there.
International Trademarks
Protect your brand abroad
Trademark Office Actions
Answer a USPTO refusal
TTAB Opposition & Cancellation
Oppose or defend a registration
Trademark litigation
Stop others using your brand
*Refunds subject to the RLG Guarantee Policy in your engagement letter.
[02]Intelligent IP Quiz
Not sure what you need?
Start from where your brand is today. The Intelligent IP Quiz also covers trademarks, and points you to the right first step in about a minute.
Take the IP quizAbout a minute
- You are launching a name or logoA conflict search, then a federal application
- The USPTO has written backAn office action response, filed before the deadline
- Someone filed a mark like yoursAn opposition or cancellation at the TTAB
- You sell outside the USInternational registration, often through the Madrid Protocol
[03]By industry
Brands we protect, by industry.
Technology and product brands often need patents as well as trademarks. Pick your industry to see how we protect both.
Aerospace
Aircraft, drones and spacecraft, protected before the first public flight.
AI and machine learning
Models, training methods and the AI features inside your product.
Autonomous vehicles
Sensing, navigation and control systems for vehicles that drive themselves.
Blockchain
Protocols, wallets and the technical methods behind decentralized products.
Computer hardware
Components, peripherals and the systems that tie them together.
Consumer electronics
Devices people carry and use every day, from how they work to how they look.
Consumer products
Everyday products and the brands on them, protected before launch.
Cybersecurity
Security software and hardware, and what to patent or keep secret.
Defense
Defense technology, planned around contracts and export rules.
Digital health
Telehealth, remote monitoring and health apps, built around patient data.
E-commerce
Online brands and Amazon sellers, from the trademark to the product itself.
Electrical hardware
Power electronics, controls, sensors, batteries and motors, from circuit to system.
Energy and clean tech
Batteries, solar, storage, charging and the grid, from the cell to the system.
Fintech
Payments, lending and trading technology, claimed as technical improvements.
Gaming
Game engines, mechanics, controllers and titles, protected before the reveal.
Medical devices
Devices, diagnostics and software as a medical device, timed with the FDA.
Robotics
Robots, grippers and the software that moves them, protected before the pilot.
Semiconductors
Chip design, fabrication processes and packaging.
Software and SaaS
The methods your platform performs, protected however the code is written.
Sporting goods
Equipment and gear, from how it performs to the design customers recognize.
Not on the list?
Most inventions cross more than one field. Tell us what you built and we will tell you where it fits.
[04]Trademark registration
Get your trademark approved. Or get your money back.*
An attorney searches the register before you file, prepares the application around what you sell, and answers the USPTO until your mark registers. One flat fee, known before you start.
- A conflict search, with an attorney's analysis of every relevant result
- The application, built around your goods and services
- Your review and approval before it is filed
- Every office action response, through registration
- The USPTO filing fee for one class
Trademark registration
$2,000
USPTO fee for one class included
Most applications filed within 5 business days
Approved, or your money back*If the USPTO denies your trademark, a full refund. Registrability issues, a refund or more searches.
*Refunds subject to the RLG Guarantee Policy in your engagement letter.
[05]Trademark basics
What to know before you hire a trademark attorney.
Plain answers to the questions brand owners ask most, from what a trademark attorney does to how long a registration lasts. General information, not advice on your mark.
What does a trademark attorney do?
A trademark attorney protects the names, logos and slogans that identify your business. The work runs from before you file until long after the registration issues.
- Clearance. Searches the federal register and the marketplace for conflicting marks before you invest in a name.
- Filing. Picks the right classes, writes the description of goods and services, and files the application.
- Prosecution. Answers USPTO office actions, from likelihood of confusion refusals to specimen problems.
- Maintenance. Tracks the declarations and renewals that keep a registration alive.
- Enforcement. Sends cease and desist letters, opposes conflicting applications and handles infringement disputes.
Federal registration runs through one national office, the USPTO, so a US trademark attorney can file and prosecute your application wherever your business is based.
Trademark attorney, online filing service or do it yourself?
All three can get an application on file. The difference shows up after filing. In the USPTO's fiscal 2026 data, only about 36 percent of base applications were approved on the first review. Most applicants receive at least one office action, and that is where an online form stops helping.
| Do it yourself | Online filing service | Rapacke Law Group | |
|---|---|---|---|
| Conflict search | Your own search of the register | Varies, often automated or an add-on | An attorney searches and analyses every relevant result |
| Who prepares it | You | You, through a form | A US trademark attorney |
| Goods and services | Your wording, with surcharges for free-form text | Template wording | Written around what you sell, in USPTO-accepted wording |
| Office actions | You answer them | Often extra, or not offered | Every response included |
| Fee | USPTO fees only | Service fee plus USPTO fees, plus extras | $2,000 flat, USPTO fee for one class included |
| If the USPTO denies it | USPTO fees are not refunded | Depends on the service | Approved, or your money back* |
More on what the do-it-yourself route really costs in the hidden cost of the DIY trademark.
How does trademark registration work?
Registration usually takes most of a year, longer for marks not yet in use. In the USPTO's fiscal 2026 figures, applications waited about 4 months for a first review and about 9.5 months on average to a final decision.
- Clearance search. Before you file, so you do not build a brand on a name you cannot keep.
- Application. Filed on use in commerce or on an intent to use the mark. We file most applications within about five business days.
- Examination. A USPTO examining attorney reviews the application and either approves it or issues an office action.
- Office actions. Each one has a 3-month deadline, extendable once by 3 months.
- Publication. The mark is published in the Official Gazette, and anyone who believes they would be harmed has 30 days to oppose or ask for more time.
- Registration or notice of allowance. A mark already in use registers. A mark filed on intent to use receives a notice of allowance, and you have 6 months to file a statement of use, extendable in 6-month steps up to 36 months.
For the step-by-step version, see how to get a federal trademark and the trademark timeline.
How much does it cost to trademark a name?
With us, $2,000 flat for one mark in one class. That covers the conflict search, the application, every office action response and the USPTO filing fee for one class. The USPTO's own fees are set by regulation.
| USPTO fee | Amount | When |
|---|---|---|
| Base application | $350 per class | At filing |
| Insufficient information surcharge | $100 per class | If required details are missing at filing |
| Free-form goods and services | $200 per class, plus $200 for each extra 1,000 characters | If you don't use the USPTO's ID Manual wording |
| Statement of use | $150 per class | Intent-to-use marks, once in use |
| Extension to show use | $125 per class | Each 6-month extension |
| Section 8 declaration | $325 per class | Between years 5 and 6, then with each renewal |
| Section 9 renewal | $325 per class | Every 10 years |
For a full breakdown of filing costs, including what online services charge, read how much a trademark costs to file.
What can be trademarked?
Anything that tells buyers who a product or service comes from. Most often a business or product name, a logo or a slogan, and sometimes a sound, a color or the look of packaging. Strength depends on how the mark relates to what you sell.
| Type of mark | Example | Strength |
|---|---|---|
| Fanciful | An invented word, like KODAK | Strongest |
| Arbitrary | A real word with no link to the product, like APPLE for computers | Strong |
| Suggestive | Hints at a quality and takes imagination, like COPPERTONE for sunscreen | Registrable on its own |
| Descriptive | Describes the product, like CREAMY for yogurt | Weak. Principal Register only after it acquires distinctiveness |
| Generic | The common name of the product | Never registrable |
See real examples of descriptive trademarks that succeeded and how trademark classes work.
TM or ®, and do you need to register at all?
You can use TM with a name or logo at any time, registered or not. The ® symbol is only for a federally registered mark, and only for the goods and services in the registration.
Using a mark gives you common-law rights, but only where you actually trade. A federal registration gives nationwide notice of your claim, the presumption that you own the mark, and the right to sue in federal court and record the mark with US Customs.
More in TM vs ® trademark symbols and state vs federal trademarks.
How long does a trademark last?
A registration can last indefinitely, as long as the mark stays in use and the filings are made on time. Miss them and the registration is cancelled.
- Between years 5 and 6. File a Section 8 declaration that the mark is still in use.
- Between years 9 and 10, and every 10 years after. File the Section 8 declaration with a Section 9 renewal.
- Grace period. Each deadline has a 6-month grace period, for an extra fee.
More on how long a trademark lasts.
Applying from outside the US?
Applicants and registrants whose business is based outside the United States must be represented before the USPTO by an attorney licensed in the US. We file for founders and companies abroad, and can extend a US filing to other countries through the Madrid Protocol.
[06]The process
From first call to a registered trademark.
What happens at each step and who does the work. Timing shown is typical, never a promised date.
TrademarkSearch to registration
- Day one01Day oneStrategy callFree. Talk through the name, the logo and where you sell.
- Our team02Our teamConflict searchAn attorney searches the register and analyses every relevant result.
- $2,00003$2,000Application draftedBuilt around your goods and services, approved by you.
- ~5 business days04~5 business daysFiled with the USPTOMost applications are filed within five business days.
- About 4 months05About 4 monthsExaminationWe answer every office action, included in the fee.
- 30 days0630 daysPublished for oppositionA 30-day window for anyone to oppose.
- 07RegisteredYour mark is on the federal register and you can use the ®.
[07]Questions
Questions about our trademark attorney services.
Still deciding on a name? Your first call is free and comes with a straight answer on whether it is worth filing.
Book A Free Strategy CallHow much does a trademark attorney cost?
With us, $2,000 flat for one mark in one class, with the conflict search, every office action response and the USPTO filing fee for that class included. You know the fee before any work begins, and it does not grow when the USPTO writes back.
If there is an existing trademark similar to mine, can I still register it?
It depends. If the other mark is used for unrelated goods or services, you may still be able to register and use yours, like DOVE for soap and DOVE for chocolate. If the goods are related and the marks look, sound or mean the same, the USPTO is likely to refuse it. The conflict search answers this before you file.
Do my brand name and logo need to be registered separately?
Usually, yes. Each application covers one mark. A name filed in standard characters protects the words in any style, which is usually the place to start. A logo filed as a design mark protects that look, and a logo that combines words and a design is treated as one mark with a narrower scope.
How long does it take to register a trademark?
We file most applications within about five business days. In the USPTO's fiscal 2026 figures, the first review came about 4 months after filing and a final decision about 9.5 months after filing on average. Marks filed on an intent to use take longer, because they register only after you show use.
Could my trademark application get rejected by the USPTO?
Yes, it is always possible, most often for likelihood of confusion with another mark or because the mark describes the product. With us, you are covered by The RLG Guarantee. If the USPTO denies your trademark, a full refund. Registrability issues, a refund or more searches. Refunds are subject to the RLG Guarantee Policy in your engagement letter.
What does The RLG Guarantee cover for trademarks?
Your trademark registration. Get your trademark approved, or get your money back. Office action responses on applications we did not file, oppositions, international filings and litigation are not covered. The guarantee is a refund promise, not a promise of registration.
Do I need a trademark attorney to file a trademark?
A US-based applicant can file alone. Most applicants receive at least one office action, and a refusal usually turns on legal argument and evidence, which is where an attorney helps most. Applicants based outside the US must be represented by a US-licensed attorney.
Can I trademark my business name if I already have an LLC?
Forming an LLC registers the name with your state for that entity. It does not give you trademark rights or stop a business in another state from using the name. A federal trademark registration does that, nationwide.
What is the difference between TM and ®?
TM can be used with any mark you claim, registered or not. The ® can only be used once the USPTO registers the mark, and only for the goods and services listed in the registration.
Do you work with brands nationwide?
Yes. Trademark registration is federal, so we work with founders and companies in all 50 states, and with applicants abroad who need a US attorney.
[08]Learning Center
Trademark guides people read most.
The Real Trademark Filing Cost: 2026 USPTO Fees
Intellectual property‐intensive industries (including trademarks, patents, and copyrights) accounted for $11.4 trillion in U.S. GDP in 2024, or 44% of private-sector GDP, with…
How to Get a Federal Trademark: A Step-by-Step Guide
To protect your brand nationwide, you’ll need to know how to get a federal trademark. This guide walks you through the key steps: understanding the benefits, conducting a…
Understanding the Trademark Timeline: Your Guide to the Registration Process
Understanding the trademark timeline is crucial for any business owner. You’re likely here because you want a clear and concise answer to the question: How long does it…
[09]Client reviews
Brand owners who filed with us.
4.7 across 614 public reviews on Google, Trustpilot and Avvo.
#1Top reviewed IP law firm*
Read client reviews“They filed my trademark within a day.”
Pritesh K.Trademark · Google “Extremely impressed with their fixed fee and timely approach.”
Forrest A.Trademark · Google “A quick and painless approval process for my trademark.”
Joseph B.Trademark · Google
Reviews reflect individual client experiences. Quotes are excerpts. Prior results do not guarantee a similar outcome. *#1 top reviewed means the most public client reviews on Google, Trustpilot and Avvo of any US patent or trademark firm.
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