5 Examples of Trade Secrets and How They Fit into Your Intellectual Property Strategy
Explore 5 famous examples of trade secrets, from Coca-Cola to Google, and learn how to fit trade secrets into your IP strategy. Book a free IP strategy call.
[NEWSLETTER]IP Insights Newsletter
IP Insights, the intellectual property newsletter for founders
IP insights, straight to your inbox. Patents, trademarks and startup law for founders and inventors, twice a week.
[01]Why subscribe
Why subscribe to IP Insights?
No spam. Just the IP insights founders can use, from the firm's patent and trademark attorneys.
- 01
High quality IP and startup law insights.
Build a strong legal foundation and protect your valuable intellectual property assets.
- 02
Early access to free resources.
Be the first to receive new guides, checklists and templates as we release them.
- 03
Legal strategies and tactics.
Don't wait to deal with legal issues as they come. Be prepared with practical strategies and tactics.
[02]What's inside
What does an intellectual property newsletter cover?
IP Insights follows the questions founders bring to the firm, issue by issue.
What topics does IP Insights cover?
Each issue covers the IP and startup law questions behind building a company. The topics follow the firm's Learning Center.
- Patents, from what a patent costs to software and AI inventions.
- Trademarks, from choosing a name you can own to keeping a registration alive.
- Protecting know-how, such as trade secrets and the agreements that keep them.
- Startup law, from contracts and fundraising to enforcing your rights.
- New free resources from the resource library as they are released.
Who is it for?
Founders, inventors and in-house teams who want to understand their IP without a law degree. It is general information, not legal advice, and reading it does not create an attorney-client relationship.
[03]Recent insights
Recent articles from the Learning Center.
How to Own the Rights to a Name: The Step-by-Step Legal Blueprint
Learn how to own the rights to a name through common law use, USPTO registration, state filings, and domain protection. Read the step-by-step guide now.
How Much Does a Patent Cost: An In-Depth Guide to Patent Pricing in 2026
How much does a patent cost in 2025? See USPTO fees, attorney costs, international filing expenses, and ways to save. Book a free IP strategy call today.
Is IP Insights free?
Yes. The newsletter is free, and you can unsubscribe from any issue.
How often does it go out?
Twice a week, by email.
Is the newsletter legal advice?
No. It is general information about intellectual property and startup law. For advice on your situation, book a free IP strategy call.
Where can I read past topics?
Every topic the newsletter covers has a longer article in the Learning Center, organized by patents, trademarks, litigation and startups.
Have a question about your IP?
Talk through your idea with a registered patent attorney. The call is free, with no obligation.