5 Critical Factors VC’s Consider When Valuing A Company

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5 Factors VC's Consider When Valuing A Company

You have spent countless hours building your company from scratch, and you still remember the days when you worked out of a garage office with your co-founder.

You’ve devoted everything to your start-up, and you believed in your idea when no one else would. Nonetheless, you struggle to find a venture capital firm that will give you the capital needed to take your company to the next level.

Rejection is frustrating, and it’s even worse when you do not know the reasons why VC’s do not value your company as highly as you do.

Unfortunately, there is not a perfect formula for predicting a startup’s success, but keep reading for a list of 5 critical factors that VC’s consider
when valuing a company.

Proprietary technology (IP) developed by the company

One of the first things that VC’s will consider when valuing a company is the amount of proprietary technology that the company has developed or owns.

If a company owns valuable intellectual property, this gives them a competitive advantage, and they could be acquired by a larger company seeking their solution.

However, if a company does not have any proprietary technology, they run the risk of being copied by a competitor or a future player in the market, which negatively impacts their valuation.

Market Opportunity

Another key factor that VC’s weigh when valuing a startup is the market opportunity for the start-up’s business.

First, the VC firm will estimate the market size for that start-up’s offering. After that, the firm will look at how much growth the startup has achieved so far and predict how much more market share the startup can acquire.

If a start-up has a lot of untapped market share, it will be considered more valuable to a venture capital firm.

On the other hand, if the business is close to exhausting its market opportunity, the VC firm will be less interested in investing.

Past Success and Experience of Founders

Like most things in life, VC firms value experience. Start-ups that have founders with a proven track record will be considered more valuable than companies with inexperienced leadership.

Experience isn’t everything, but experienced leaders will be less likely to make the same mistakes that inexperienced professionals might make when growing a business for the first time.

Thus, an experienced leadership team with a successful past can mitigate a VC firm’s anxieties and result in a higher valuation.

Initial Traction (Revenue, MRR, Users, Partnerships)

There is a ton of uncertainty that goes along with predicting a start-up’s future. Thus, when a start-up has any level of traction, it will have a higher valuation than one without any demonstrated success.

A VC firm will consider multiple things when looking into a start-up’s track record.

For example, a VC firm will analyze the start-up’s Monthly (MRR) and Annual Recurring Revenue (ARR). This will help them determine how quickly a startup is growing.

The firm will also look at how many users the start-up currently has using their solution and look into partnerships that the company has secured.

As a whole, these factors help a VC firm measure a company’s traction and influence the valuation that the VC firm gives to a company.

Valuation of Comparable Companies

While your company may offer a unique solution or software, there is a good chance that there are companies with slightly different offerings already available on the market or ones that have existed in the past.

In order to help value your start-up, the venture capital firm will look
at the valuations and success of comparable companies.

If similar companies have a low valuation or have failed in the past, this does not necessarily mean that your company is doomed. However, your company should differentiate itself from comparable ones.

For example, your company should offer a truly unique solution or you should demonstrate why the market is a better fit for your company now than it was at the time of a failed comparable company.

In conclusion

No VC firm can correctly predict the future of every company seeking capital. However, these are a few factors that VC firms weigh when deciding whether they should invest in a company.

If you keep these factors in mind when building your next business, you will increase the chance that you gain the backing of a venture capital firm.

If you are interested in protecting your company’s intellectual property, click here to schedule a free consultation. We look forward to meeting you!

Andrew Rapacke

Andrew Rapacke

Andrew Rapacke is a registered patent attorney and serves as Managing Partner at The Rapacke Law Group, a full service intellectual property law firm. If you would like to speak with Andrew Rapacke, click here to schedule your free consultation.

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