The Milton Hotel in Hershey, Pennsylvania, home of The Hershey Company, recently found itself in a sticky situation after Hershey filed a trademark infringement suit over the “Milton” name.
This otherwise small town has become a tourist destination for themed venues including an amusement park based on the chocolatier, Milton S. Hershey’s successful business. Hershey Entertainment & Resorts Co., in charge of the hospitality aspects of the business, has had tremendous success enforcing Hershey trademarks in the area.
Hershey argued that The Milton Hotel violated its trademarks by using the name of Hershey’s founder to attract business. After just three months, the parties reached a settlement agreement this week resulting in the hotel changing its name, keeping in line with Hershey’s pattern of quickly obtaining favorable outcomes.
Source: Penn Live
