Table of Contents

The Milton Hotel in Hershey, Pennsylvania, home of The Hershey Company, recently found itself in a sticky situation after Hershey filed a trademark infringement suit over the “Milton” name.

This otherwise small town has become a tourist destination for themed venues including an amusement park based on the chocolatier, Milton S. Hershey’s successful business. Hershey Entertainment & Resorts Co., in charge of the hospitality aspects of the business, has had tremendous success enforcing Hershey trademarks in the area.

Hershey argued that The Milton Hotel violated its trademarks by using the name of Hershey’s founder to attract business. After just three months, the parties reached a settlement agreement this week resulting in the hotel changing its name, keeping in line with Hershey’s pattern of quickly obtaining favorable outcomes.

Source: Penn Live

Andrew Rapacke

Andrew Rapacke

Andrew Rapacke is a registered patent attorney and serves as Managing Partner at The Rapacke Law Group, a full service intellectual property law firm. If you would like to speak with Andrew Rapacke, click here to schedule your free consultation.

Share Your Thoughts

Rapacke Invention Patent Attorney Service

Take The Intelligent
IP Quiz

See what type of IP protection best fits you in less than 5 minutes.

Recent Articles

Follow Us

Explore Articles by Category

Ready to speak with an experienced IP attorney?

Schedule a free phone consultation.

Want more actionable IP tips like this delivered straight to your inbox?

Get the insights you need to protect your valuable IP assets!