Trade Dress

Trade dress is comprised of the overall image or elements that are used to market and promote the product. This includes everything from the texture, size, and shape of the product or packaging, besides functional features, to the environment of mode of displaying the product.

Much like The Rapacke Law Group's trademark practice, we help the client all the way from developing the trade dress for building a strong and successful application to the USPTO and subsequently in any related trade dress litigation that arises. Our firm will protect the integrity of the client’s trade dress from dilution by unregistered trademarks, infringement, misappropriation, and counterfeiting. In doing so, RLG uses the most efficient methods to effectively protect the product through negotiation, arbitration, mediation, litigation and, if necessary, going to trial to preserve the trade dress’s integrity.