January 22, 2019
What Is Generic Trademark?

What Does It Mean If a Trademark Is Generic?

Trademarks are invaluable business assets, and it is incredibly unfortunate when the protected status of a trademark is lost because the consuming public begins to too closely associate the trademark with the product or good that the trademark is attached […]
December 14, 2018

How to Assess the Strength of a Trademark

Not all trademarks are eligible for registration with the United States Patent and Trademark Office (USPTO). In fact, the USPTO only reviews trademarks applications that are for distinctive trademarks. How distinctive a trademark is determined by whether the trademark is […]
December 5, 2018

How To Deal With Trademark Counterfeiting

There are people out in the world who are looking to make a quick buck off of the intellectual property of others. By stealing, or counterfeiting a trademark, these unscrupulous people can disguise inferior products by slapping a counterfeit copy […]
October 22, 2018

Tips for Policing Trademark Rights

Obtaining trademark rights is only half the battle – once you have established trademark rights either through use of the mark in commerce or through state or federal registration, you will immediately need to begin policing the use of your […]
October 9, 2018

What is Fair Use of Trademarks?

One of the most important trademark rights is the exclusive right to use a given trademark in commerce to identify to consumers the source of a particular good or service, or a class of goods or services. Unauthorized use of […]
October 3, 2018

Have a Trademark? Use It or Lose It.

Did you know that even if you hold a certificate of registration for a trademark, you still could potentially face the risk of losing your trademark protection status? The age-old expression “use it, or lose it” is applicable in the world […]
September 18, 2018

The Role Trademarks Play in Medical Device Technologies

Trademarks are one of the primary ways for a medical device company to convey their brand to patients, medical professionals and healthcare systems. Since trademarks are a distinctive way for consumers to identify your company and its products, it is […]
August 3, 2018

What is Trademark Dilution?

One of the biggest threats to famous trademarks is trademark dilution. Famous trademarks are those trademarks that are widely recognized by the consuming public (based on the geographical area where the trademark is used). Trademark dilution involves the use of […]
June 13, 2018

Trademark Infringement: Likelihood of Confusion Explained

When someone is using a trademark that is confusingly similar to a trademark that is already in use, it may constitute trademark infringement. The courts must analyze trademark infringement cases based on the use of a confusingly similar trademark by […]
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