October 22, 2018

Tips for Policing Trademark Rights

Obtaining trademark rights is only half the battle – once you have established trademark rights either through use of the mark in commerce or through state or federal registration, you will immediately need to begin policing the use of your […]
August 3, 2018

What is Trademark Dilution?

One of the biggest threats to famous trademarks is trademark dilution. Famous trademarks are those trademarks that are widely recognized by the consuming public (based on the geographical area where the trademark is used). Trademark dilution involves the use of […]
June 13, 2018

Trademark Infringement: Likelihood of Confusion Explained

When someone is using a trademark that is confusingly similar to a trademark that is already in use, it may constitute trademark infringement. The courts must analyze trademark infringement cases based on the use of a confusingly similar trademark by […]
May 7, 2018

Simple Steps for Avoiding Trademark Infringement

Ownership and use of trademarks can be a significant boon to a business. Trademarks serve as memorable identifiers for goods and services so that consumers can identify the source of the product. Over time, consumers tend to develop a sense […]
September 29, 2017

Velcro Stands up to ‘Genericide’

Velcro is taking a stand against trademark ‘genericide’ and trying to inform the public, in a fun and entertaining way, about the danger businesses face when the public begins using their trademark as a generic noun for a type good […]
September 22, 2017

Hershey Takes Out The Milton

The Milton Hotel in Hershey, Pennsylvania, home of The Hershey Company, recently found itself in a sticky situation after Hershey filed a trademark infringement suit over the “Milton” name. This otherwise small town has become a tourist destination for themed […]
August 29, 2017
In-n-out vs Smashburger

A Tale of Two Burgers

Fastfood chain Smashburger has landed in a messy situation with In-N-Out Burger, a California based chain often described as having a cult following due to its loyal and vast customer base. In-N-Out filed a suit yesterday alleging trademark infringement against […]
August 28, 2017

Pierogies Bite Back

A bitter dispute is coming to a boil between a suburban Chicago chamber of commerce in Indiana and a Pennsylvania community committee for Edwardsville over cultural festivals celebrating a traditional Polish dish: pierogies. The Indiana Chamber brought suit alleging that […]
August 25, 2017

Forever 21 strikes first in Trademark dispute with Gucci

Forever 21 has taken an important first step towards resolving a long-standing dispute with Gucci over stripes by filing a suit for a Declaratory Judgment. Gucci has sent Forever 21 cease and desist letters as early December alleging trademark infringement […]