Cookie Policy

This Cookie Policy explains how The Rapacke Law Group, P.A. (“Rapacke Law Group,” “we,” “us” or “our”) uses cookies and similar technologies in connection with the arapackelaw.com website and any other website that we own or control and which posts or links to this Cookie Policy (collectively, the “Sites”).

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies serve different purposes, like helping us understand how a site is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience.

Our Sites may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until they expire or you delete them).

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our Sites; and (2) third-party cookies, which are served by service providers or business partners on our Sites, and can be used by these parties to recognize your computer or mobile device when it visits other websites. Third-party cookies can be used for a variety of purposes, including site analytics and advertising.

What types of cookies and similar tracking technologies do we use on the Sites?

On the Sites, we use cookies and other tracking technologies in the following categories, described below with who serves them and how you can control them.

Advertising

These cookies and pixels are used by advertising companies to collect information about how you use our Sites and other websites over time. These companies use this information to show you ads they believe will be relevant to you, and to measure how our ads perform, for example whether a visit from an ad led to an inquiry.

Who serves them (link to privacy policy)

• Google (Google Ads tag, AW-952335686)
• Meta Platforms (Meta pixel, for Facebook and Instagram ads)
• TikTok (TikTok pixel)
• Microsoft (Microsoft Advertising UET tag, for Bing ads)
• OpenAI (OpenAI ads pixel, for ads in ChatGPT)
• HubSpot (HubSpot ads pixel, loaded through Google Tag Manager)

How to control them

• Google: My Ad Center and how Google uses information from sites that use its services
• Meta: your activity from other businesses and ad preferences in Meta Accounts Center
• TikTok: Settings, then Ads, in the TikTok app; without an account, the choices described in TikTok’s privacy policy
• Microsoft: Microsoft ad settings
• OpenAI: ads personalization in ChatGPT settings (see Ads in ChatGPT)
• All of them: the industry opt-outs and browser controls under “Your choices” below

Analytics

These cookies help us understand how our Sites are performing and being used, and which marketing brought visitors to us. These cookies may work with web beacons included in emails we send to track which emails are opened and which links are clicked by recipients.

Who serves them (link to privacy policy)

• Google (Google Tag Manager, GTM-NRS8B7K, which loads Google Analytics and Google’s conversion linker)
• HubSpot (HubSpot tracking code, loaded through Google Tag Manager, which records visits to the Sites and may capture details you submit in forms on the Sites; see HubSpot’s list of cookies)
• Superpractice (attribution pixel served from sp.arapackelaw.com, a first-party marketing attribution service that records how visitors arrived, including ad click identifiers and UTM campaign parameters, so we can attribute inquiries to the marketing that produced them. It sets a first-party cookie, _sp_data, that lasts up to 180 days, and may set Meta’s _fbp and _fbc cookies on arapackelaw.com.)

How to control them

• Google Analytics: the Google Analytics opt-out browser add-on
• HubSpot and Superpractice: block or delete cookies in your browser (see “Your choices” below)

Essential

These technologies are necessary to allow the technical operation of our Sites (for example, delivering pages to you securely and protecting the Sites from abuse). The Sites do not set log-in or session cookies of their own, because they have no user accounts.

Who serves them (link to privacy policy)

• Vercel (our hosting provider, which delivers the Sites and may use cookies or similar technologies for security, such as bot protection)

How to control them

• Because these are needed for the Sites to work, they cannot be switched off on the Sites. You can still block or delete cookies in your browser, but parts of the Sites may not work.

Functionality / performance

These enhance the performance and functionality of our Sites. They include browser storage our Sites use for small conveniences, and services embedded in our pages that set their own cookies when you use them.

Who serves them (link to privacy policy)

• Rapacke Law Group (browser storage, not cookies): a draft of the contact form you are filling in and whether you closed an article’s call-to-action, kept for your browser session; and, on an internal page used by our team, that team member’s passcode, kept in local storage on their device
• Superpractice (the booking calendar on our booking page, served from app.superpractice.com)
• Jotform (our invention, trademark and copyright disclosure forms)
• Google (YouTube) and Vimeo (videos, which load only after you press play, using YouTube’s privacy-enhanced mode and Vimeo’s do-not-track setting)

How to control them

• Clear your browser’s site data to remove browser storage.
• Embedded services follow their own policies, linked above, and set their cookies only when you use the calendar, a form or a video.

Other technologies

In addition to cookies, our Sites may use other technologies, such as pixel tags and browser web storage, to collect information automatically.

Browser Web Storage

We may use browser web storage (including via HTML5), also known as locally stored objects (“LSOs”), for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. Your web browser may provide functionality to clear your browser web storage. On our Sites, browser web storage keeps the conveniences described above under “Functionality / performance.”

Web Beacons

We may also use web beacons (which are also known as pixel tags and clear GIFs) on our Sites and in our HTML formatted emails to track the actions of users on our Sites and interactions with our emails. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of the Sites, so that we can manage our content more effectively. The advertising and analytics pixels on our Sites are listed above.

Session-replay technologies

We may use Microsoft Clarity, a product provided by Microsoft that employs software code to record users’ interactions with the Sites in a manner that allows us to watch replays of those user sessions. Clarity is loaded by the Microsoft Advertising UET tag described above. The replays include users’ clicks, taps, mouse movements and scrolls during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about Clarity in Microsoft Clarity’s terms and the Microsoft Privacy Statement, and you can stop it by blocking cookies and scripts from clarity.ms in your browser.

Your choices

Your options for controlling what information cookies and similar technologies collect about you include:

1. Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Sites may not work properly. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org. If you do not accept our cookies, you may experience some inconvenience in your use of our Sites. For example, an embedded booking calendar, form or video may not work.
2. Blocking images/clear gifs. Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.
3. Third-party opt-out option. You can opt out of interest-based advertising through some of the third parties listed above by using the corresponding opt-out tool listed above.
4. Industry association opt-outs. You may opt out of receiving interest-based advertising on websites through members of the Network Advertising Initiative by visiting the NAI opt-out page or the Digital Advertising Alliance by visiting the DAA WebChoices tool. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms linked above.

If you choose to opt out of targeted advertisements, you will still see advertisements online, but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes.

For more information about how we collect, use and share your information, see our Privacy Policy.

Changes

Information about the cookies we use may be updated from time to time, so please check back on a regular basis for any changes. The “Last updated” date at the top of this page shows when this Cookie Policy was last revised.

Questions

If you have any questions about this Cookie Policy, please call us at (954) 951-0154 or send us a message through our contact page.

Last modified October 29, 2026.