
What is Trademark Dilution?
One of the biggest threats to famous trademarks is trademark dilution. Famous trademarks are those trademarks that are widely recognized by the consuming public (based on…
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One of the biggest threats to famous trademarks is trademark dilution. Famous trademarks are those trademarks that are widely recognized by the consuming public (based on…

When someone is using a trademark that is confusingly similar to a trademark that is already in use, it may constitute trademark infringement. The courts must analyze…

It is all too common of a nightmare scenario: a small business or individual receives a cease and desist letter accusing them of unauthorized use of a trademark and…

Ownership and use of trademarks can be a significant boon to a business. Trademarks serve as memorable identifiers for goods and services so that consumers can identify…

Many business owners who are fairly new to the intellectual property game find the process of securing a trademark for their company very exciting. The trademark…

Velcro is taking a stand against trademark ‘genericide’ and trying to inform the public, in a fun and entertaining way, about the danger businesses face when the public…

John Lennon’s widow, Yoko Ono, successfully forced a European drink company to rebrand its “John Lemon” beverages. Ono has been actively involved in protecting the…

The Milton Hotel in Hershey, Pennsylvania, home of The Hershey Company, recently found itself in a sticky situation after Hershey filed a trademark infringement suit over…

A bitter dispute is coming to a boil between a suburban Chicago chamber of commerce in Indiana and a Pennsylvania community committee for Edwardsville over cultural…

Another Kardashian trademark application is being challenged. After failing to prevent Kim Kardashian West’s “KKW” trademarks from being approved at the USPTO, Kirsten…

Namesake businesses are an ongoing and heated point of contention in trademark law, especially in the arts and fashion industries, but law firms are not immune from these…

Mars and Hershey are bracing for Halloween early this year as they face off over “Scary” candy. Mars recently filed a Notice of Opposition to Hershey’s trademark…
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