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Trademarks

How to choose, clear, register and keep a trademark, from USPTO filing fees and timelines to office actions and renewals. Written by the attorneys at The Rapacke Law Group, who register and defend trademarks for founders and growing brands.

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All 85 articles, newest first.

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  • Why SaaS Startups Need Trademarks

    Trademarks

    Why SaaS Startups Need Trademarks

    Establishing your brand is an important process for any business. Branding helps form your company identity and allows you to build brand awareness. In the tech industry…

  • How Secure Is Your Corporate Identity?

    Trademarks

    How Secure Is Your Corporate Identify?

    One of the most important things your company has is its reputation. Without that, you’ll struggle to convince other businesses to do business with you and to convince…

  • Can You Trademark Your Name?

    Trademarks

    Can You Trademark Your Name?

    We’ve all seen the headlines pop up where one celebrity or another has decided to trademark their name. Remember the battle of the Kylies? Kylie Jenner wanted to…

  • How To Defend Your Brand Against Cybersquatting

    Trademarks

    How to Defend Your Brand Against Cybersquatting

    You were smart and protected your brand by filing for trademarks when you created your business. You’ve done well, but now you think it’s time to head online and create a…

  • What Is Generic Trademark?

    Trademarks

    What Does It Mean If a Trademark Is Generic?

    Trademarks are invaluable business assets, and it is incredibly unfortunate when the protected status of a trademark is lost because the consuming public begins to too…

  • Tips for Policing Trademark Rights

    Trademark Infringement

    Tips for Policing Trademark Rights

    Obtaining trademark rights is only half the battle – once you have established trademark rights either through use of the mark in commerce or through state or federal…

  • What is Fair Use of Trademarks?

    Trademarks

    What is Fair Use of Trademarks?

    One of the most important trademark rights is the exclusive right to use a given trademark in commerce to identify to consumers the source of a particular good or…

  • Have a Trademark? Use It or Lose It.

    Trademarks

    Have a Trademark? Use It or Lose It.

    Did you know that even if you hold a certificate of registration for a trademark, you still could potentially face the risk of losing your trademark protection status?…

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