[FREE GUIDE]Fundraising and startups

Startup Fundraising Tips, the 5 Fundraising Secrets for Tech Startups

Raising capital is hard, and you have to convince investors your company is worth their time and money. In this 10-page guide, we share five secrets to setting yourself up for success when it is time to raise.

  • Guide
  • PDF
  • 10 pages
  • Free
Fundraising Secrets for Tech Startups

[01]What's inside

Five secrets, ten pages.

The guide as a PDF, delivered the moment you send the form.

  • Know which KPIs to focus on
  • Learn how to attract investors
  • Discover IP protection strategies
  • Learn how to develop the right relationships
  1. 01Guide chapter01Build a team to believe in
  2. 02Guide chapter02Chase customers, gain traction, make sales
  3. 03Guide chapter03Attract investors and deter competitors by protecting your IP
  4. 04Guide chapter04Reach for $1B+ markets
  5. 05Guide chapter05Start building investor relationships, yesterday

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[02]A closer look

Startup fundraising, in brief.

As a tech startup you are up against some of the most competitive odds in business. But by educating yourself and taking the right actions, you can put your company in a much better position when it is time to raise, and to scale.

How do you get investors for a startup?

Start before you need the money. Investors back teams they know, so build relationships early, show traction they can measure, and make it easy to say yes with a clean company, a clear market and protected technology.

Which funding stage are you at?

Startup funding stages
StageTypical sourcesWhat investors look for
Pre-seedFounders, friends and family, angelsThe team and the problem
SeedAngels, seed funds, acceleratorsEarly traction and a product people use
Series AVenture capital firmsRepeatable growth and a large market

What should be ready before you raise?

  • A pitch deck that explains the problem, the product, the market, traction and the team.
  • The metrics investors ask for, such as revenue, growth and retention.
  • A clean cap table showing who owns what.
  • IP owned by the company, with founder, employee and contractor assignments signed.
  • Filed patent applications on your key technology, at least a provisional, before you pitch how it works.

SAFE vs convertible note vs priced round, what is the difference?

SAFE vs convertible note vs priced round
SAFEConvertible notePriced equity round
What investors getA right to future equityDebt that converts to equityShares at a set price now
Interest and maturityNoneYesNot applicable
Typical stagePre-seed and seedPre-seed and seedSeed and later

The terms matter as much as the amount. Have the documents reviewed before you sign, see fundraising agreements.

Why does IP matter to investors?

Investors want to know what stops a better-funded competitor from copying you. Patents filed on your key features, and a company that owns its code and brand, answer that question and can raise your valuation. Read why patents are important to investors.

[03]Questions

Startup fundraising questions.

Which startup fundraising tips matter most?

Build relationships with investors before you need money, show measurable traction, keep the company's legal house in order, and protect the technology that makes you different. The guide covers five of these in depth.

When should a startup file a patent?

Before you pitch how the technology works. A provisional application secures your filing date quickly, and investors look for protected technology during diligence.

Do investors sign NDAs?

Most venture investors will not sign an NDA for a pitch. That is one more reason to file a patent application before you share how your technology works.

Is the guide free?

Yes. Send the short form and the PDF opens right after.

[04]Learning Center

Read more on raising capital.

Protect your IP before you raise.

Talk through your startup's IP with a registered patent attorney. The call is free, with no obligation.