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Trademarks
How to choose, clear, register and keep a trademark, from USPTO filing fees and timelines to office actions and renewals. Written by the attorneys at The Rapacke Law Group, who register and defend trademarks for founders and growing brands.
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How to Protect Software Intellectual Property as a Startup Founder
Learn how to protect software intellectual property with patents, copyrights, trade secrets, and trademarks. Book a free IP strategy call to start today.
Supplemental Trademark Registration Explained, What It Means for Your Brand
Learn what supplemental trademark registration means, how it differs from principal registration, and when it’s the right move for your brand. Get a free IP strategy…
How an Intent to Use Trademark Application Protects Your Brand Before Launch
intend to use trademark — learn how an intent to use trademark application locks in your priority date before launch, key deadlines, costs, and when to file
How Trademark and Logos Work Together to Protect Your Brand
Learn how trademark and logos work together to protect your brand. Understand USPTO registration, costs, timelines, and enforcement. Get a free IP strategy call.
How Google Intellectual Property Built the Most Valuable Patent, Trademark, and Strategy Portfolio in Tech
google intellectual property — explore Google’s most valuable patents, trademarks, and IP strategy. Learn what protects billions in brand equity and what fou
Can I Trademark a Phrase and What Does It Actually Take to Qualify
can i trademark a phrase — can you trademark a phrase? Learn the distinctiveness rules, U.S. Patent Office filing process, costs, and common refusal grounds
TM Characters Explained What ™, ®, and, ℠ Mean and When to Use Each
Learn what the ™, ®, and ℠ tm characters mean legally, when to use each symbol, where to place them, and what happens when you get it wrong.
What a Registered Logo Symbol Actually Means and When to Use It
Learn what the registered logo ® symbol legally means, when you can use ™, ℠, or ®, and how to type it on any device. Clear guidance from a patent attorney.
TM vs R Trademark: Which Symbol Can You Legally Use?
Using the ® symbol on an unregistered brand is not just a technicality violation. Under 15 U.S.C. § 1111, it can strip your ability to recover profits or damages from an…
Amazon Trademark Complaint: 2026 Guide to Removing Infringing Listings
In 2024, Amazon scanned billions of attempted changes to product detail pages in a single day, and brand owners must remain proactive in protecting their intellectual…
Types of Trade Mark: The Complete Guide for Business Owners
In fiscal year 2021, the USPTO received a record-breaking 943,928 trademark application classes, a surge so overwhelming that average first-action pendency climbed to 6.3…
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