Why Every Seller Needs an Amazon Trademark Lawyer Before Launching a Brand
A private-label seller woke up to find her Amazon listing locked. A competitor had filed for her brand name at the USPTO, claimed ownership through the Brand Registry…
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Trademarks
How to choose, clear, register and keep a trademark, from USPTO filing fees and timelines to office actions and renewals. Written by the attorneys at The Rapacke Law Group, who register and defend trademarks for founders and growing brands.
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How to Protect Company Name in a Crowded Market of 3.3 Million Trademarks
Your company name represents years of work building reputation and customer trust. Yet right now, someone could be filing trademark paperwork that blocks your expansion…
Trademark Service Classes for Modern Businesses: How Brands Should File in 2026
Choosing the correct trademark service class is one of the most critical decisions in your trademark application, and one of the most commonly mishandled. At Rapacke Law…
Why a TTAB Extension of Time to Oppose Is the Most Underused Weapon in Trademark Disputes
Every day you wait to challenge a conflicting trademark application is another day your competitor gains market positioning under their mark. Yet most trademark owners…
Trademark Use in Commerce: The #1 Filing Mistake That Gets Registrations Cancelled
In August 2025, the USPTO terminated 52,000 trademark applications and registrations in a single enforcement action. The reason? Fraudulent specimens and false claims of…
Relying on a Common Law Trademark Alone? Why One Lawsuit Could Erase Your Brand
767,138 businesses filed trademark applications with the USPTO in FY 2024, yet the vast majority of small businesses still rely solely on common law protection. Here’s…
The Real Trademark Filing Cost: 2026 USPTO Fees
Intellectual property‐intensive industries (including trademarks, patents, and copyrights) accounted for $11.4 trillion in U.S. GDP in 2024, or 44% of private-sector GDP, with…
Trademark Icon Mistakes That Could Cost Your Startup Its Brand
Tech startups lose trademark rights every year by making a straightforward mistake: using the ® symbol before their registration is approved. In 2023 alone, the USPTO…
Branding and Licensing Like a Pro: A CEO’s Guide to Scaling Without Massive Capital Investment
When Disney generated over $53 billion in licensed retail sales in 2017, it showcased the sheer power of strategic branding and licensing. The Walt Disney Company is a…
From Idea to IPO: How to Get a Trademark That Protects Your Brand Long-Term
A trademark infringement lawsuit taken through trial costs a median of $250,000 to $1.1 million in litigation expenses, depending on how much is at stake. Yet in fiscal year 2026, the United States Patent…
How to Get a Federal Trademark: A Step-by-Step Guide
To protect your brand nationwide, you’ll need to know how to get a federal trademark. This guide walks you through the key steps: understanding the benefits, conducting a…
Real-World Examples of Descriptive Trademarks That Succeeded
Descriptive trademarks walk a fine line in the branding world. They use common terms that directly describe a product’s features or functions, making them initially…
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